MAGGIE CHARDONNAY
Exploring Neuromarketing in Wine
Lulu Publishing
2016
A little wine marketing book that uses the form of a novella to explore our buying decision process in the light of recent advances in neuroscience. It deals with the issues of wine quality and value that are central to our (non-conscious) everyday choices.
ISBN 978-1-4834-5320-0 (printed book)
ISBN 978-1-4834-5319-4 (e-book)
The e-book is available on all major platforms (such as Amazon Kindle, Apple iBooks, Google Play) for the price of a single issue of Vogue!
The pocket book can be ordered from both Lulu and your local Amazon.
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THE INTERNATIONAL WINE TRADE
2nd Edition
Woodhead (Elsevier)
2000
The second edition of the definitive analysis of the international wine trade.
‘… truly absorbing. Wine-professionals who look for a deeper understanding of their trade will be engrossed by this book’ Hugh Johnson.
ISBN 978-1-8557-3542-2 (printed book)
ISBN 978-1-8557-3894-2 (e-book)
The book can be obtained in various forms directly from the publisher (now part of Elsevier).
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SWISS WINE MARKET REPORT
Woodhead (Elsevier)
1998
A key tool for anyone attempting to gain access to the lucrative Swiss market.
ISBN 1-85573-322-6 (printed book, out of print)
ISBN 978-1-8456-9915-4 (e-book)
The report can be obtained in various forms directly from the publisher (now part of Elsevier).
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LE VIN
Cyclope (Economica)
1992
Written with Walter Labys, this popular pocketbook was the first ever attempt to convey a global view of the wine economy.
‘Une réflexion indispensable et unique’ Revue belge des vins & spiritueux.
ISBN 2-7178-2233-X
Out of Print
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THE COMMON WINE POLICY AND PRICE STABILIZATION
Avebury (Gower)
1988
An analysis of the EU’s common organisation of the market in wine, from its inception to the need for outright reform.
‘If one day there are wine futures, we’ll know where they come from’ Prof. Denis Lucey, Univ. of Cork.
ISBN 0-566-05400-0
Out of Print
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LE MARCHE DES VINS EN SUISSE
Juris
1978
An analysis of the legal and economic underpinnings of Switzerland’s wine market and policy.
Reprinted in 1985.
‘Thèse magistrale et fouillée’ Journal de Genève.
ISBN 3-260-04585-6
Out of Print
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